Long4Life invests in lifestyle businesses with attractive growth prospects, led by strong, entrepreneurial-minded management teams. It’s a story that began in 2017, and one that will develop for a long time to come. 
  Sportsmans Warehouse finished off 2019 in style with a visit from South Africa's president, Cyril Ramaphosa  

First Ascent launches corporate-branding site

The First Ascent corporate branding online site is now live, and has received great traction and response from customers.

Keen to offer a better service than any other available globally, the developers integrated a full B2C experience, search functionality, upfront cost calculations, an interactive pricing matrix catering for volume purchases, and a quick-quote system. Customers can research and plan their orders on the site, and then within minutes receive a confirmed quote and engage further with staff.

Visit to follow the interactive journey of designing and creating a quote for tailored First Ascent products.


SEW sustainables

Veldskoen® recently partnered with Woolworths to stock the brand in eight of the top Woolworths stores around South Africa, including Sandton City and Canal Walk, as well as Woolworths online stores.

The demand for beauty and grooming services in South Africa exceeds the amount of qualified professionals to provide these services. SEW fills the gap by enrolling unemployed women and men into world-class training affiliated to the Sorbet Group to gain the education needed to become a successful barber, hairstylist or beauty therapist. 90% of SEW graduates have successfully found employment as professionals in the beauty and grooming industry.

Welcome Sorbet Man Fourways

Sorbet Man's dashing staff were ready to roll at the opening of the brand's latest store in Fourways, Johannesburg, in Q4 2019.

A Breath of Fresh Care

Sorbet’s serene new Tranquil range brings calm and healing to Sorbet Salons and Clicks shelves.

Inspired by the healing properties of bamboo and green tea, Tranquil is a proudly a vegan friendly product, free of sulphates, parabens, petrolatum, mineral oil and MIT. The product range includes sugar body polish; luxurious bath crème oil; hand cream; uplifting body soufflé; gel body wash; hand wash and bath salts.

For a browse of the new Sorbet Tranquil Range, visit or your nearest Sorbet Salon or Clicks store nationwide.

New-look Sportsmans Warehouse Tygervalley

Sportsmans Warehouse relaunched their store in Tygervalley in Q4 2019, and young Springbok rugby fans came out in droves to meet their heroes, Pieter-Steph du Toit and Bongi Mbonambi.

Welcome Outdoor Warehouse Randburg

Outdoor Warehouse Randburg opened its doors in Q4 2019, and the first customer was Long4Life CEO Mr Brian Joffe.

The store is equipped with the newly designed Service Counter, which incorporates point-of-sale and other services within a centralised area in the store.

Chateau Del Rei bubbly expands the range

Courtesy of Chill Beverages, Chateau Del Rei, the stylish sparkling wine in a can, introduced two new bubblies this summer.

Chateau Del Rei Sparkling Dry is an invigorating bubbly. Made in a brut style of predominantly Chenin Blanc grapes, this fresh and fruity sparkler loves the company of sushi, oysters and poached salmon. Vivacious Chateau Del Rei Sparkling Semi-Sweet Rosé is perfect for summer sipping. This lively blend of Muscat, Chenin Blanc and Pinotage, with its seductive rosy complexion, hits the spot with picnic-style lunches and light salads.

© Long4Life 2020