ISSUE 4 | MARCH 2019

Long4Life invests in lifestyle businesses with attractive growth prospects, led by strong, entrepreneurial-minded management teams. It’s a story that began in 2017, and one that will develop for a long time to come.

Beverages Division introduces 
exciting MiWater

The Long4Life Beverages Division is proud to announce the launch of MiWATER, a revolutionary new mineral water that harnesses the power of natural Fulvic and Humic acids to produce possibly the ultimate natural hydration beverage. According to Doctors beyond Medicine “Fulvic acid is rapidly being recognized as one of the key elements in many outstanding health and scientific breakthroughs of the 21st century.”

The benefits* of supplementing Fulvic and Humic acids with MiWATER include: Enabling faster and more efficient absorption of nutrients, vitamins and minerals into the body; Boosting and helping to rebuild the immune system; Increasing energy and metabolism and leading to greater activity levels and weight loss; Lowering levels of arthritis related pain and inflammation; Improving circulation and lower blood pressure; Enabling better hormone and electrolytic balances.

*Source: Doctors beyond Medicine.

MiWATER is available at Dis-Chem stores nationwide.


Official launch of Stellenbosch Sportsmans Warehouse

Sportsmans Warehouse, students and Stellenbosch: the perfect combination.

During the week of 11 February, Sportsmans Warehouse made sure everyone in Stellenbosch knew about their brand-new store in the Eikestad Mall. Teaming up with SCORE Energy and Huawei, the team launched some great initiatives which saw customers shooting hoops, winning vouchers and competing on stationary bicycles. To top it all off, the store was treated to a visit from the Stormers rugby team on Valentine’s Day! It was a great week for the new addition to the Long4Life family.

Personal Care & Wellness Division launches Oway

Italian agricosmetics beauty brand Organic Way (Oway) recently launched its products in South Africa with events in Cape Town and Johannesburg.

Created by the perfume and cosmetics brand Rolland, Oway creates products for men and women that are PETA Cruelty Free, packaged in recyclable materials, and manufactured using renewable energy sources. In South Africa, Oway will be housed under Lime Light Hair and Beauty Products, which is a wholly owned subsidiary of Long4Life. Going forward, all the Group's salon brands will be housed within Lime Light.

Shelflife takes next step

Collectable sneaker and streetwear retailer Shelflife (part of Long4Life’s Sport & Recreation Division) launched a new store in Rosebank Mall, Johannesburg on 12 March.

More than 30 sneaker-heads queued for an hour before the store opened, and the traffic hasn't slowed down since. Co-founder Nick Herbert was thrilled with the reception: "The positive feedback from the brands, customers and friends of Shelflife has been beyond anything we could imagine. In the first two weeks of trade in the new space we are trading way beyond our initial expectations."

© Long4Life 2019