Welcome to the second issue of Boldly Long4Life. Long4Life is an investment holding company that focuses predominantly on lifestyle businesses with attractive growth prospects, led by strong, entrepreneurial-minded management teams. It’s a story that began in 2017, and one that will develop for a long time to come.

Sportsmans Warehouse and
OTG Active open new stores

Sportsmans Warehouse and OTG Active are continuing their expansion of small-format and standalone stores with two launches taking place in the Western Cape at the end of 2018.

On 8 December, a new standalone OTG Active store opened in Tyger Valley Mall. OTG focuses on beautifully designed, functional workout apparel exclusively for women, and is well-positioned to take advantage of a buoyant women's athleisure market. The number of standalone OTG stores is expected to increase significantly over 2019 and 2020.

December also saw the opening of a 1000m2 Sportsmans Warehouse store in Stellenbosch – an established sporting market in which the brand wasn't previously represented.



Outdoor Warehouse's
in-store services

In a competitive landscape, Outdoor Warehouse has managed to differentiate itself through a wide range of in-store services catering to the needs of campers, hikers and adventurers.

These services include GPS map upgrades, tent pole repair and custom pole builds, free electrical cable make-up, knife sharpening, and 12-volt testing stations. Customers are able to quickly, conveniently and cheaply take advantage of these services at any of the twenty-six South African Outdoor Warehouse stores. 

A warm welcome
to the ClaytonCare Group

Effective 1 September 2018, Long4Life became the controlling shareholder of ClaytonCare, an innovative healthcare services provider that provides centres of excellent for early rehabilitation of the medically complex, ventilated patient and the post-surgery recovery patient.

Following the transaction, ClaytonCare will continue to focus on business expansion and growth in the medically complex rehabilitation field across the country. Long4Life's increased involvement will allow for the streamlining and evaluation of current business practices, a renewed marketing focus, and expanded opportunities and partnerships to enable ClaytonCare to meet its vision of a broad national footprint.

Chill Beverages sizzles with innovation this summer

Disruption of the beverage industry through innovation is a key focus for Chill Beverages, who were proud to bring a medley of new products to market this summer.

Fitch & Leedes, the sought-after range of authentic mixers, saw two exciting additions. The new vivid Blue Tonic transforms every G&T or vodka into a sensory indulgence with hints of blueberry and cardamom, while Fitch & Leedes Spicy Ginger Beer is the perfect fit for an adventurous rum or whisky cocktail.

Chateau Del Rei is a naturally sweet sparkling wine, conveniently packaged in a can for any occasion. Score GT is a new sugar-free sensation, featuring an explosive double shot of guarana and the same great taste as the popular original Score Energy Drink.

© Long4Life 2019