WHO WE ARE
Listed on the JSE in April 2017, Long4Life focuses predominantly on lifestyle businesses.
What are we deeply passionate about?
Investing in high quality assets. Partnering with experienced and entrepreneurial management.
What we strive to be the best at?
Unique and flexible investment solutions (capital and strategy).
What drives our economic engine?
Sustainable long term growth and developing a diversified pool of listed and unlisted assets.
CORE INVESTMENT FOCUS
- Businesses with a proven track record;
- Market leading consumer biased brands;
- Capital light businesses;
- Businesses with attractive growth prospects;
- Businesses with an established market share and strong consumer equity;
- Strong, experienced and entrepreneurial management teams; and
- Businesses that are scalable and where we can dominate or lead within the category.
OUR GROWTH AGENDA
- Intent on building capability and capacity across the branded lifestyle space – preferably within categories which speak to emerged and emerging consumer;
- Obsessed with being close to our investment and trading partners, understanding the businesses and markets in which they trade and compete;
- Passionate about scalable brands with strong consumer equity;
- Focused on investing in growth categories and growth markets; and
- Perceived as disruptors of the categories in which we invest. Disruption is part of our DNA.