About us Leadership

The Board members have a wealth of operational and deal-making experience across various industries. They are responsible for capital allocation and play an active role in identifying, executing and approving investment opportunities. Furthermore, the Board is responsible for protecting and managing shareholders interests, and ensuring adherance to the company’s governance procedures.


Brian Joffe

Brian founded the Bidvest Group in 1988, where he served as Executive Chair until his appointment as Chief Executive in 2004. Brian has since stepped down from his role at Bidvest in 2016. A Chartered Accountant by qualification and historically having served on multiple company boards, Brian has over 33 years of South African and international commercial experience. He was acknowledged as one of the Sunday Times’ top five businessmen in 1992 was listed as one of the top 100 Africans of the Year in the Africa Almanac in 2001. Amongst numerous other awards received, Brian was voted the Sunday Times’ Businessman of the Year in 2007, awarded an honorary doctorate in 2008 by UNISA as well as the University of the Witwatersrand, and selected in 2010 by Wits Business School Journal as one of South Africa’s top 25 business leaders, having made a significant impact on business in South Africa. Brian was further listed by Forbes Magazine as one of the 20 most powerful people in African business.

Mireille Levenstein

Mireille has over 20 years’ experience in finance and operations within listed and unlisted environments, with extensive experience in financial strategy, corporate finance and operational management. Mireille joined Long4Life after 16 years at Paracon Holdings Limited, an ICT services group formerly listed on the JSE, where Mireille served as Chief Financial Officer.

Colin Stanley Datnow

Colin has had an active role as an entrepreneur in the distribution industry for over 40 years. Colin is the founder and former Chief Executive Officer of Brandcorp Holding’s Limited which is focused on the distribution and retailing of branded consumer and industrial products to a broad spectrum of the market. Colin is also the founding member, shareholder and a Non-Executive Director of the Cosyro Group of companies. In addition, he serves as chairperson to one of South Africa’s largest Public Benefit Organisations.

Brad Webber

Having worked on a number of Corporate Finance / Mergers & Acquisitions related transactions in South Africa and Africa with companies such as Illovo Sugar, Woolworths, Tiger Brands, AVI and Virgin Active, Brad has significant experience in the consumer industry. Previously with Standard Bank in Investment Banking, Brad has over 16 years experience in Mergers & acquisitions and investment banking deal making.

Werner Hugo

Both a qualified attorney and chartered accountant, Werner has gained significant experience in the M&A and related space having been involved in numerous transactions both locally and abroad. Werner joins Long4Life after spending 10 years as Corporate Finance Executive at The Bidvest Group Limited and more recently Bid Corporation Limited.

Independent Non-Executives

Graham Wayne Dempster

Graham has previously served as an Executive Director of the Nedbank Group and Nedbank Limited, as well as being the past Chief Operating Officer of the Nedbank Group. He has served on various committees within the Group, including the Board Group Credit sub-Committee, Chairman of the Asset and Liability Committee and the Nedbank Brand Committee. He serves as a Non-Executive Director on the board of Imperial Holdings Limited, Telkom SA SOC Limited and AECI Limited. Graham has over 35 years’ experience in the banking industry, both in South Africa and internationally. Graham holds AMPs from Harvard and INSEAD.

Tasneem Abdool-Samad

Tasneem started her career at Deloitte & Touche in Kwa-Zulu Natal. She then moved to the University of the Witwatersrand, as a lecturer in auditing from 2003 to 2006. Tasneem subsequently rejoined Deloitte as a Partner from 2006 to 2014, and is a former member of the Deloitte South Africa board. Tasneem currently serves as a non-executive director of Absa Bank Limited, Absa Financial Services Limited, Reunert Limited and a non-trustee member of the audit committee of Momentum Health.

Lionel Jacobs

Lionel has previously served as an Executive Director of The Bidvest Group Limited, retiring three years ago. He still serves as a non-executive director on some of the Bidvest divisions. He is currently Independent Non-Executive Chairman of Vunani Limited, chairman of its nomination and remuneration committees. He has 30 years’ experience in BBEEE transactions. Currently he is also Chairman and Director of Specialised Solar Systems and also Powerhouse Africa both in the Renewable Energy and Infrastructure sectors.

Keneilwe Moloko

Keneilwe started her career as a quantity surveyor and then qualified as a chartered accountant after nearly a decade in the construction industry. Keneilwe was appointed to the Holdsport Limited board in July 2014 and currently serves as an independent non-executive on the company boards of Brimstone Investment Corporation Limited, Attacq Limited, and Fairvest Property Holdings Limited.

Company Secretary

Marlene Klopper

Marlene is a qualified Chartered Accountant, member of the Institute of Directors for Southern Africa and serves on various boards as non-executive director. With over ten years experience in the Risk, Corporate Governance and Risk Management landscape, Marlene joined Long4Life in February 2018.