Long4Life invests in businesses with attractive growth prospects, led by strong, entrepreneurial-minded management teams.


Long4Life is a lifestyle-themed JSE-listed group that is invested in a portfolio of assets which incorporates retail, wholesale, manufacturing, service, merchandising, distribution and e-commerce.

We have built a company that delivers quality operating earnings from good cash-generating businesses, with low- to-medium-risk characteristics and with a reasonable line- of-sight to profitability. Our investments are exciting and attractively positioned to deliver future growth, while also providing the platform to conclude additional, larger, value enhancing transactions going forward.
Brian Joffe, CEO

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