Long4Life is an investment holding company that is listed on the JSE Limited

Latest news

Latest News and Corporate Documents

News Archive

About us

Long4Life is an investment holding company that will seek to generate superior returns to its shareholders over the medium to long term.

Company Overview

Long4Life plans to invest primarily in businesses with attractive growth prospects, led by strong, entrepreneurial-minded management teams. The Board, who collectively have a wealth of operational and deal-making experience across various industries, will be responsible for capital allocation and will play an active role in identifying and executing approving attractive investment opportunities.

Long4Life aims to operate a decentralised management structure, providing financial, strategic and management support to its investee companies. Long4Life’s intention is to take a long term view on investments, while retaining the flexibility to dispose of investments which no longer meet the investment criteria and the agility to take advantage of opportunities as they arise.


Investment Focus

Long4Life’s primary focus will be on acquiring equity interests in businesses which meet some of the following characteristics:

  • a proven track record;
  • strong cash flow generation;
  • market leading brands;
  • capital light businesses;
  • businesses with attractive growth prospects;
  • businesses with the opportunity to consolidate their respective markets;
  • established market position; and
  • experienced and entrepreneurial management.

Board of Directors

Executive Directors

Brian Joffe: Chief Executive


Brian founded the Bidvest Group in 1988, where he served as Executive Chair until his appointment as Chief Executive in 2004. Brian has since stepped down from his role at Bidvest in 2016. A Chartered Accountant by qualification and historically having served on multiple company boards, Brian has over 33 years of South African and international commercial experience. He was acknowledged as one of the Sunday Times’ top five businessmen in 1992 was listed as one of the top 100 Africans of the Year in the Africa Almanac in 2001. Amongst numerous other awards received, Brian was voted the Sunday Times’ Businessman of the Year in 2007, awarded an honorary doctorate in 2008 by UNISA as well as the University of the Witwatersrand, and selected in 2010 by Wits Business School Journal as one of South Africa’s top 25 business leaders, having made a significant impact on business in South Africa. Brian was further listed by Forbes Magazine as one of the 20 most powerful people in African business.

Peter Riskowitz: Chief Financial Officer

BComm, BAcc and CA(SA)

Mr Riskowitz, who holds BComm, BAcc and CA(SA) qualifications, commenced his career with Investec Bank Limited and has since held various CFO positions, predominantly in listed environments. Mr Riskowitz has over 28 years commercial experience encompassing senior financial management, corporate finance and executive management, 19 of which have been within the Allied Electronics Corporation Limited (“Altron”) Group, most recently in the position of Group Executive: Corporate Finance at Altron.

Independent Non-Executive Directors

Graham Wayne Dempster: Chairperson

BCom, CA(SA), Harvard Business School, INSEAD AMP

Graham has previously served as an Executive Director of the Nedbank Group and Nedbank Limited, as well as being the past Chief Operating Officer of the Nedbank Group. He has served on various committees within the Group, including the Board Group Credit sub-Committee, Chairman of the Asset and Liability Committee and the Nedbank Brand Committee. He serves as a Non-Executive Director on the board of Imperial Holdings Limited, Telkom SA SOC Limited and AECI Limited. Graham has over 35 years’ experience in the banking industry, both in South Africa and internationally. Graham holds AMPs from Harvard and INSEAD.

Tasneem Abdool-Samad

BCom, CA(SA)

Tasneem started her career at Deloitte & Touche in Kwa-Zulu Natal. She then moved to the University of the Witwatersrand, as a lecturer in auditing from 2003 to 2006. Tasneem subsequently rejoined Deloitte as a Partner from 2006 to 2014, and is a former member of the Deloitte South Africa board. Tasneem currently serves as a non-executive director of Absa Bank Limited, Absa Financial Services Limited, Reunert Limited and a non-trustee member of the audit committee of Momentum Health.

Lionel Jacobs


Lionel has previously served as an Executive Director of The Bidvest Group Limited, retiring three years ago. He still serves as a non-executive director on some of the Bidvest divisions. He is currently Independent Non-Executive Chairman of Vunani Limited, chairman of its nomination and remuneration committees. He has 30 years’ experience in BBEEE transactions. Currently he is also Chairman and Director of Specialised Solar Systems and also Powerhouse Africa both in the Renewable Energy and Infrastructure sectors.

Colin Stanley Datnow


Colin has had an active role as an entrepreneur in the distribution industry for over 40 years. Colin is the founder and former Chief Executive Officer of Brandcorp Holding’s Limited which is focused on the distribution and retailing of branded consumer and industrial products to a broad spectrum of the market. Colin is also the founding member, shareholder and a Non-Executive Director of the Cosyro Group of companies. In addition, he serves as chairperson to one of South Africa’s largest Public Benefit Organisations.

Alternate Director

Jason Paul Joffe


Jason has been an entrepreneur in both IT and Media Advertising industries. With a strong media background and keen focus on the media industry, Jason also has an interest in the Education and Property sectors.

Contact Us